M.I.C.E Conference (MICECON)

First held in 2010, the Philippine M.I.C.E. Conference (MICECON) is the integration of two major Philippine M.I.C.E. Projects : the long-running Philippine Incentive Marketing Conference (Phil-Incentive) organized by the Philippine Convention and Visitors Corporation / Tourism Promotions Board, and Meetings, Incentive Travel, Events / Exhibitions Philippines, Inc. (MITE Philippines); and the Philippine Asian MICE Forum organized by the Philippine Association of Convention / Exhibition Organizers and Suppliers (PACEOS).

Philippine Incentive Marketing Conference

The Phil-Incentive Conference was an annual educational event for tourism practitioners that showcased extraordinary achievements in incentive marketing.  It aimed to professionalize the local incentive travel industry by providing a venue for fresh and innovative approaches to incentive marketing; creating awareness and educating corporate and end-users on the value of incentive travel; and providing opportunities for incentive travel practitioners to showcase their abilities in creating incentive programs.

Since the PCVC / TPB started the event in 1992, the Phil-Incentive was deemed instrumental in increasing the levels of creativity and professionalism of Host Destinations such as Puerto Azul (1992), Cebu (1993, 2000), Manila (1994, 1998), Davao (1996), Bacolod (1997), Boracay (1999) and Tagaytay / Batangas (2008)

Philippine Asian MICE Forum

The Philippine Asian MICE Forum gathers Meetings, Conventions and Exhibitions industry experts and professionals for presentations and discussions on trends and directions of the regional and global market; examining country-specific MICE industries and tackling the state of local MICE industries in terms of infrastructure, government incentives and compelling value propositions.

Objectives of MICECON

MICECON consolidates and strengthens all sectors involved in the M.I.C.E. industry by providing an ideal platform for a comprehensive educational program for Philippine M.I.C.E. and tourism practitioners.

MICECON, likewise, aims to showcase new developments, establishments and products in the Host City; increase the levels of creativity and professionalism, and further upgrade capabilities of Host City in targeting and handling the M.I.C.E Market.

Target Audience

  • Airlines
  • Association/Corporate Executives
  • Convention and Exhibition Venues
  • Convention/Exhibition/Event Organizers
  • Convention and Visitors Bureaus
  • Destination Management Companies, Hotels and Resorts
  • Incentive Tour Operators and Suppliers
  • Meeting/Event Planners
  • M.I.C.E. Students and the Academe
  • National, Provincial and Municipal Tourism Offices
  • Sea and Land Transport Operators
  • Travel Agencies/Tour Operators
  • Media