Conference Program

1 September 2015 | Tuesday
  Theme : A Day of Peace and Music
 Attire : Bell bottom pants, fringe vests, tie dyes and floral prints
 08:00 – 09:30 Onsite registration and morning coffee
Venue : Ballroom Foyer
Themed AM Snack : Drop and give me ZEN
 09:30 – 10:30 OPENING CEREMONY
Venue : Ballroom AB
Welcome Remarks : Domingo Ramon C. Enerio III
Chief Operating Officer, Tourism Promotions Board
Keynote Speaker : Antonio “Tony” Meloto
Founder, Gawad Kalinga
10:30 – 11:15 PLENARY SESSION I
Topic : “A 360° View: Today’s Trends in Travel and Tourism”
Speaker : Chris Fair
President, Resonance Consultancy
 11:15 – 12:00  PLENARY SESSION II
Topic : The Rise of Asian Millennial Travellers
Speaker : Peter Jordan
Senior Tourism Analyst, Toposophy
12:00 – 14:00 Themed Lunch – “Flower Power Party”
Venue : Ballroom CD
14:00 – 15:30 BREAKOUT SESSIONS
Course 1 : Sales and Marketing
Title : The Art of Networking
Venue : 3F, AB VIP West
Speaker : Hugo Slimbrouck
Director of Strategic Partnerships
Ovation Global DMC, Belgium
Advisable for everyone involved in sales and marketing
Course 2 : Educational Session on Event Management
Title : The Art of Attracting, Acquiring, and Engaging Your Audience Time and Again
Venue : GF, Diplomatic Hall
Speaker : Lisa VanRosendale
Senior Vice President Business Development, FreemanXP
Advisable for PCOs, event planners, association executives, meetings and conference planners
Course 3 : Market Update
Title : Up-Close on North American Market (U.S. and Canada)
Venue : 2F, Executive Rooms 10 & 11
Speaker : Tony D’Astolfo
Managing Director, PhocuswrightJeff Strachan
Research Analyst, Phocuswright
 Advisable for tour operators, travel agencies and national tourism offices
Course 4 : Tourism Management for Local Government Units (LGU)
Title : The National Tourism Approach to Local Economic Development (Introduction)
Venue : GF, Diplomatic Hall Pre-function Area
Speaker : Daniel G. Corpuz
Former Undersecretary, Philippine Department of Tourism
 Exclusively designed for local government units / local tourism offices
 15:30 – 16:00  Themed Coffee Break
Theme : “One with Nature”
Venue : Ballroom Foyer
16:00 – 17:30 BREAKOUT SESSIONS
Course 1 : Sales and Marketing
Title : Love at First Site Inspection — How to Win Over Prospective Clients (From a client’s point of view)
Venue : 3F, AB VIP West
Speaker : Lee Choon Loong
President / CEO, Discovery MICE
Advisable for the sales and marketing team of hotels and meeting/exhibition venues
Course 2 : Educational Session on Event Management
Title : Secrets to Winning Over Event Sponsors
Venue : GF, Diplomatic Hall
Speaker : Roy Ying
Senior Manager, Corporate Communications, MTR Corporation
Advisable for PCOs, association executives, meetings and conference planners
Course 3 : Market Update
Title : Up-Close on Asia Pacific Markets (India, China, Southeast and Northeast Asia)
Venue : 2F, Executive Rooms 10 & 11
Speakers : Tony D’Astolfo
Managing Director, PhocuswrightJeff Strachan
Research Analyst, Phocuswright
Advisable for tour operators, travel agencies and national tourism offices
Course 4 : Tourism Management for Local Government Units (LGU)
Title : Delineation of Duties:  The National Government and the Local Government Units (LGUs) in Tourism Development
Venue : GF, Diplomatic Hall Pre-function Area
Speaker : Daniel G Corpuz
Former Undersecretary, Philippine Department of Tourism
Exclusively designed for local government units / local tourism offices
 19:00 Heavy Cocktails
Theme : Gatsby
Attire : 1920’s glam
Venue : House Manila, Resorts World Manila
 2 September 2015 | Wednesday   
 Theme : The Kid in Me
 Attire : ComiCon-inspired
Note : Delegates to use the West Lobby entrance
 09:00 – 10:30 BREAKOUT SESSIONS
Course 1 : Sales and Marketing
Title : Principles of Marketing Strategy in the Digital Age
Venue : 3F, AB VIP West
Speakers : Matthew Zatto
Destination Marketing Sales Manager, TripAdvisorPaul John Peña
Group Brand Manager, Marlboro Philippines and former Head of Integration and Branding Communications, Globe TelecomModerator: Roshan Nandwani
                      Head of Digital, BBDO Guerrero
Advisable for everyone involved in sales and marketing and strategic planning
Course 2 : Educational Session on Event Management
Title : Lights! Camera! Action! Get Ready for an Entertaining Business Event
Venue : GF Diplomatic Hall
Speaker : Darren Chuckry
Executive Director for Client Services, Uniplan
Advisable for PCOs, event planners, meetings and conference planners
Course 3 : Customer Service
Title : Leveraging the Big Data to Earn Customer  Satisfaction
Venue : GF, Diplomatic Hall Pre-function Area
Speaker Chan Kin Peng
Co-Founder, Kasatria
Applicable for everyone
Course 4 : Market Update
Title : Up-Close on Middle East and Europe (UK and Germany)
Venue : 2F, Executive Rooms 10 & 11
Speakers : Tony D’Astolfo
Managing Director, PhocuswrightJeff Strachan
Research Analyst, Phocuswright
Advisable for tour operators, travel agencies and national tourism offices
 10:30 – 11:00 Coffee Break
Theme : “Once Upon a Time”
Venue : Ballroom Foyer
 11:00 – 12:30 BREAKOUT SESSIONS
Course 1 : Sales and Marketing
Title : Airbnb and Sharing Economy: Is it Good or Bad for the MICE Industry?
Venue : GF, Diplomatic Hall
Speaker : Dr. David L. Jones
Professor and Programme Director
Hospitality Business, Singapore Institute of Technology
Applicable for hoteliers, local and national tourism offices
Course 2 : Incentive Travel
Title : Top 10 Incentive Travel Trends
Venue : 3F, AB VIP West
Speaker : Hugo Slimbrouck
Director of Strategic Partnerships, Ovation Global DMC, Belgium
Applicable for incentive travel planners, tour operators, DMCs, local and national tourism offices
Course 3 : Market Update
Title : Global Technology Trends (Comparative Global Markets and Macro Trends That Impact the Regions)
Venue : 2F, Executive Rooms 10 & 11
Speaker : Tony D’Astolfo
Managing Director, PhocuswrightJeff Strachan
Research Analyst, Phocuswright
Applicable for everyone
 12:30 – 14:30 Themed Lunch
Theme : “Play to Display”
 Venue : GF, East and West Lobby
14:30 – 14:45 TPB Membership Launch
Venue : Ballroom AB
14:45 – 15:00 ASEAN Tourism Forum (ATF) 2016 Presentation
TTG Asia
Venue : Ballroom AB
15:00 – 16:00  PLENARY SESSION I
Topic : Success Tips from Life’s Unexpected Teachers
Speaker : Maloi Malibiran-Salumbides
Broadcaster and Author, Protips
 16:00 – 17:00  PLENARY SESSION II
Topic : When Tourism Goes Digital: The Digital Imperative for the Tourism Industry
Speaker : Donald Patrick Lim
Chief Digital Officer, ABS-CBN Broadcasting Corporation
17:00 – 17:15 CLOSING CEREMONY
18:00 – 19:00 Cocktails
Venue : GF, West Lobby
 18:30 MICECON 2015 Farewell and TRAVEX Welcome Dinner
Venue : Marriott Grand Ballroom, Halls B, C & D